These 2 Billboard executions were in answer to Mitsubishis belief that the Pajero was totally in tune with the outback. The ads won the Gold Chair at the AADC. Best ads of show.
ESP Musical Academy began in 1987 as a training centre for crafting electric guitars. Today it has grown into an institution boasting more than 15000 graduates and offers courses covering the entire range of skills required for someone wishing to enter the music industry.
In Japan, where long office hours are common, “Go slow” is less an advertising slogan than a statement to society. It continues the tradition of classical Bill Bernbach Beetle ads, starting with “Think small” in the 60’s. Japans largest Car Magazine featured the work as an example for, how good VW Japan understands its brand.
This POP was displayed in electronic stores in the personal care section throughout Tokyo and Osaka. It was fitted with a fan that blew the models skirt up every 30 seconds revealing her beautiful smooth legs. Headline - Smooth skin that’s ready for any surprise.
This Magazine campaign was designed to make a reasonably cheap wine look more premium whilst keeping it fun.
Our client had a very interesting product. Manure from Adelaide City Zoo. This was converted into mulch for the garden. The brief was to design a bag and create a series of magazine ads for the product. These were so well receive by the green fingered customers the client ended up printing the ads as posters and selling them at the Zoo gift shop.
Specifically designed for Australian Magazine 'Black & White' these ads were designed to mirror the same tone and style of the magazines provocative nude photography but using car parts.
Cannes Media Winner
Magazine campaign for Japanese market
Ladders are not the most exciting things in the world unless your life depends on it. Oldfields had the strongest ladder and had upgraded it to be even stronger. As this was a low interest item humor was used for this billboard displayed in industrial areas around Sydney and Melbourne.
This series of large stickers were display on Tokyo Metro trains to make people aware of the activities available on their website.
Depression is such a personal and dark state. The campaign utilised real quotes of sufferers to raise awareness of the issue. The ads used the real handwriting of the people.
As an outback establishment, the Prairie Hotel in central South Australia is famous for its native fauna on the menu. Ranging from Emu, Wallaby, Camel and Kangaroo the entrance to the restaurant made use of fresh road kill by spray painting a knife and fork on each side.
Healtheries New Zealand claimed their product increased the ability to think clearer. I didn’t believe it but did these magazine ads.
42 Below is a vodka brand from New Zealand. Traditionally promoted with a minimum of staff and budget 42Below became the talk of the town with cheeky stunts done with a little help of some friends. For Tokyo we developed a promotion in bars, based on the classical benefit of alcohol. The more you drink, the cuter the girls get.
Port and Sherry are somewhat old fashioned drinks and usually drunk straight so this campaign was designed to serve up other more creative ways in which to drink it.
In keeping with their tagline 'Drink Drive. You'll Be Sorry', anyone caught with a 0.5% blood alcohol level in South Australia would be heavily fined or even imprisoned.
Continuing in this campaign was some OOH. To demonstrate idea that music is everywhere items were place around Tokyo to transform normal everyday things into musical instruments.